Michael T. Hanley is a CPA with a good grasp of the use of social media and communications. I wrote a blog post recently about his use of email communication and recently we spoke by email about being what he calls an Accountant 2.0. You don’t see many Accountants getting excited about social media,...
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A lot of topics I write about as a freelancer concerns the banking industry. Recently I did a spate of articles on Social Banking, how banks are embracing social media to reinvent their business. And it’s not just social media websites but many of the Web 2.0 tools that banks are using to open...
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A long time ago even Pennysavers raked in the money just on classifieds alone. I should know, because I used to design ads (both display and classified) and manage the computer network for a Pennysaver. I didn’t typeset those little text ads. They were done by minimum wage making working mothers and elderly ladies....
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By Lon S. Cohen Technorati Profile I work for a nonprofit full time as the Director of Communications. I’ve spent almost a year now building the Social Media presence at The ALS Association Greater New York Chapter and I even won an award from our national organization for my efforts. I believe that nonprofits...
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By Lon S. Cohen A friend of mine recently asked how she could incorporate podcasting into her communications strategy. She needed a Podcast 101 lesson so I wrote up this primer for her. I decided to share it here for my readers. This is geared for her corporate communications plan but you can use...
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My latest article on The 7 Ways to Approach Twitter is on Mashable.com. In this article I offer an overview of the different strategies people use to communicate on Twitter, even if it having no strategy at all. There are plenty of strategies for approaching Twitter. It’s getting more complex each day, but in...
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