A few days ago I went into my favorite local wine store to replenish the old wine cellar. OK. So I don’t have a wine cellar. I have a cabinet in my kitchen next to my refrigerator where we keep the booze but I love going to the wine store because even though I...
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There has been a very small but vocal backlash against one aspect of Twitter Lists: What if I don’t want to be on your list? What can I do about it? I have seen a few tweets propose that question. The only solution I have seen so far is to block the person who...
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Saying that a brand can Twitter is a pretty broad statement but what does that mean? Just as I learned in the advertising classes I sat in during college (my degree is in Advertising Art & Design) there are many ways to position your advertising in the public. Your message can be as diverse...
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The fact is that #followfriday—the tradition started on Twitter to alert your followers about your favorite people that you follow—is close to being dead. When Twitter was a much smaller and more close-knit community, this was a very useful way to pass around the handles of people whom were saying the most interesting things,...
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Before I was born, my grandfather used to own a grocery store. It’s clear that this man whom I admire and love as much as anyone in the world was never destined to become a captain of industry. One day many decades ago someone came into his store with a new product for him...
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Social Media consultants (including me) like to tell you all the rules that apply to using services like Twitter. But the fact is that without innovation from the grassroots users, many of the features that are standard on Twitter now would never have existed. Take RT (retweeting) for instance. This was a practice started...
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Sorry Twitter. Teens just aren’t that into you. And Facebook – you’re next. I just read this article in the Financial Times about how Social Media sites are losing popularity with the young. I’m really not surprised. I find it weird that anyone ever assumed that teenagers (sometimes called Millennials by marketers) used Twitter....
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In this series of posts I’m going to call out Twitter account holders of brands (probably mostly media) who could be doing it a whole lot better than they really are. I am not going to be calling out people just for sucking. I’m calling out some of my favorite or some likeable brands...
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Since we’re on the subject of The New York Times, I thought I’d bring up a post on Mashable.com that put a particularly sharpened point on a thorn in the side of the New York Times’ new Social Media Editor, Jennifer Preston while at the same time throwing another spotlight on the debate about...
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By Lon S. Cohen I’m starting to pare down the number of things I’m involved in. What does this have to do with Social Media? Everything. Just take a look at any of the life stream or control panel type of Social Media applications like Ping.fm or Friendfeed that let you either repost from...
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