By Lon S. Cohen There is a great post on the Direct Marketing Observations blog that perfectly illustrates a problem in Social Media and companies. See the post here. In a very easy to understand and striking way, it really does address the problem most people have with Social Media. You can learn the...
Read more »
Sorry Twitter. Teens just aren’t that into you. And Facebook – you’re next. I just read this article in the Financial Times about how Social Media sites are losing popularity with the young. I’m really not surprised. I find it weird that anyone ever assumed that teenagers (sometimes called Millennials by marketers) used Twitter....
Read more »
By Lon S. Cohen I’m starting to pare down the number of things I’m involved in. What does this have to do with Social Media? Everything. Just take a look at any of the life stream or control panel type of Social Media applications like Ping.fm or Friendfeed that let you either repost from...
Read more »
By Lon S. Cohen True geeks were up to count down the seconds until Facebook opened up its newest feature on Friday night. The ability to grab a vanity URL for your Facebook profile became available at midnight on Friday, June 12th. Curiously, Facebook never instituted the standard of allowing users to sign up...
Read more »
By Lon S. Cohen Technorati Profile I work for a nonprofit full time as the Director of Communications. I’ve spent almost a year now building the Social Media presence at The ALS Association Greater New York Chapter and I even won an award from our national organization for my efforts. I believe that nonprofits...
Read more »