Posts Tagged ‘ Social Media ’

A couple of weeks ago I attended Social Media Camp Long Island at St. Joseph’s College. There I gave a presentation on the lessons businesses (and other charities/non-profits) could learn from my experiences building out a new media/social media marketing plan for The ALS Association. Below I share the power point that I build...
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A few days ago I went into my favorite local wine store to replenish the old wine cellar. OK. So I don’t have a wine cellar. I have a cabinet in my kitchen next to my refrigerator where we keep the booze but I love going to the wine store because even though I...
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Michael T. Hanley is a CPA with a good grasp of the use of social media and communications. I wrote a blog post recently about his use of email communication and recently we spoke by email about being what he calls an Accountant 2.0. You don’t see many Accountants getting excited about social media,...
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A lot of topics I write about as a freelancer concerns the banking industry. Recently I did a spate of articles on Social Banking, how banks are embracing social media to reinvent their business. And it’s not just social media websites but many of the Web 2.0 tools that banks are using to open...
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A long time ago even Pennysavers raked in the money just on classifieds alone. I should know, because I used to design ads (both display and classified) and manage the computer network for a Pennysaver. I didn’t typeset those little text ads. They were done by minimum wage making working mothers and elderly ladies....
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Before I was born, my grandfather used to own a grocery store. It’s clear that this man whom I admire and love as much as anyone in the world was never destined to become a captain of industry. One day many decades ago someone came into his store with a new product for him...
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Social Media consultants (including me) like to tell you all the rules that apply to using services like Twitter. But the fact is that without innovation from the grassroots users, many of the features that are standard on Twitter now would never have existed. Take RT (retweeting) for instance. This was a practice started...
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By Lon S. Cohen There is a great post on the Direct Marketing Observations blog that perfectly illustrates a problem in Social Media and companies. See the post here. In a very easy to understand and striking way, it really does address the problem most people have with Social Media. You can learn the...
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Sorry Twitter. Teens just aren’t that into you. And Facebook – you’re next. I just read this article in the Financial Times about how Social Media sites are losing popularity with the young. I’m really not surprised. I find it weird that anyone ever assumed that teenagers (sometimes called Millennials by marketers) used Twitter....
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Since we’re on the subject of The New York Times, I thought I’d bring up a post on Mashable.com that put a particularly sharpened point on a thorn in the side of the New York Times’ new Social Media Editor, Jennifer Preston while at the same time throwing another spotlight on the debate about...
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