Posts Tagged ‘ Social Media ’

Lessons From A Non-Profit

July 11, 2010
By obilon

A couple of weeks ago I attended Social Media Camp Long Island at St. Joseph’s College. There I gave a presentation on the lessons businesses (and other charities/non-profits) could learn from my experiences building out a new media/social media marketing plan for The ALS Association. Below I share the power point that I build...
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My Local Wine Store Guy Is A Wine Expert. So Why Isn’t My Local Social Media Guy A Social Media Expert?

April 9, 2010
By obilon
My Local Wine Store Guy Is A Wine Expert. So Why Isn’t My Local Social Media Guy A Social Media Expert?

A few days ago I went into my favorite local wine store to replenish the old wine cellar. OK. So I don’t have a wine cellar. I have a cabinet in my kitchen next to my refrigerator where we keep the booze but I love going to the wine store because even though I...
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Accounting 2.0: A Q&A With Michael T. Hanley, CPA

March 15, 2010
By obilon
Accounting 2.0: A Q&A With Michael T. Hanley, CPA

Michael T. Hanley is a CPA with a good grasp of the use of social media and communications. I wrote a blog post recently about his use of email communication and recently we spoke by email about being what he calls an Accountant 2.0. You don’t see many Accountants getting excited about social media,...
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Reinventing The Wheel

December 16, 2009
By obilon

A lot of topics I write about as a freelancer concerns the banking industry. Recently I did a spate of articles on Social Banking, how banks are embracing social media to reinvent their business. And it’s not just social media websites but many of the Web 2.0 tools that banks are using to open...
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Publishers: Don’t Punish the Readers

December 8, 2009
By obilon

A long time ago even Pennysavers raked in the money just on classifieds alone. I should know, because I used to design ads (both display and classified) and manage the computer network for a Pennysaver. I didn’t typeset those little text ads. They were done by minimum wage making working mothers and elderly ladies....
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A Simple Idea Like Slicing Bread or Homogenizing Milk.

September 21, 2009
By obilon
A Simple Idea Like Slicing Bread or Homogenizing Milk.

Before I was born, my grandfather used to own a grocery store. It’s clear that this man whom I admire and love as much as anyone in the world was never destined to become a captain of industry. One day many decades ago someone came into his store with a new product for him...
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Coloring Outside The Lines

September 17, 2009
By obilon
Coloring Outside The Lines

Social Media consultants (including me) like to tell you all the rules that apply to using services like Twitter. But the fact is that without innovation from the grassroots users, many of the features that are standard on Twitter now would never have existed. Take RT (retweeting) for instance. This was a practice started...
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Why Can’t We Teach Sociability?

August 13, 2009
By obilon
Why Can’t We Teach Sociability?

By Lon S. Cohen There is a great post on the Direct Marketing Observations blog that perfectly illustrates a problem in Social Media and companies. See the post here. In a very easy to understand and striking way, it really does address the problem most people have with Social Media. You can learn the...
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Twitter? As If!

August 6, 2009
By obilon

Sorry Twitter. Teens just aren’t that into you. And Facebook – you’re next. I just read this article in the Financial Times about how Social Media sites are losing popularity with the young. I’m really not surprised. I find it weird that anyone ever assumed that teenagers (sometimes called Millennials by marketers) used Twitter....
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Mashable Pokes New York Times Social Media Editor

July 30, 2009
By obilon

Since we’re on the subject of The New York Times, I thought I’d bring up a post on Mashable.com that put a particularly sharpened point on a thorn in the side of the New York Times’ new Social Media Editor, Jennifer Preston while at the same time throwing another spotlight on the debate about...
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