By Lon S. Cohen People are using Social Media naturally in ways that more “Savvy” Social Media people use it deliberately, like crowdsourcing. Unknowingly, my sister crowdsourcing on Facebook the other night. I was sitting at home and I got a text message. It was my sister who happens to live in Buffalo and...
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By Lon S. Cohen I’m about to research and write an article for a banking industry magazine on banks utilizing Social Web Marketing. Collecting the case studies for this article, I found only one major bank using Social Media for its marketing efforts in anything that I thought was an effective (or at least...
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By Lon S. Cohen Ideally, Social Networking may be for everyone but many companies are jumping into the fray with little or no idea about what they want to accomplish or with expectations set too high. One thing you have to remember is it takes lots of time and hard work and a little...
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