By Lon S. Cohen Ideally, Social Networking may be for everyone but many companies are jumping into the fray with little or no idea about what they want to accomplish or with expectations set too high. One thing you have to remember is it takes lots of time and hard work and a little...
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By Lon S. Cohen Fern Cohen is woman with ALS. She was a teacher of foreign languages and ESL when she was diagnosed with Lou Gehrig’s Disease. She lost her ability to speak very quickly. But rather than “sit down and shut up” like she says in her writing and which is the very...
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The folks over at Twitter got a tweetful over the last few days when they decided to turn down the spigot on the feed by limiting the @replies that people see; something that I never even knew was a feature figuring it was just an inherent part of the system and a nice byproduct...
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By Lon S. Cohen A friend of mine recently asked how she could incorporate podcasting into her communications strategy. She needed a Podcast 101 lesson so I wrote up this primer for her. I decided to share it here for my readers. This is geared for her corporate communications plan but you can use...
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My grandpa is now on Facebook. Let me explain who my grandfather is. He’s a World War II veteran. He plays the horses at the track. He used to be a cab driver in Queens. He’s the biggest Yankee fan you’ve ever seen and has been around for almost every championship they ever played....
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I wrote this post in reaction to a situation I came across at work one day. I needed to get a quick response to an inquiry from my CEO. Twitter to the rescue. Read about how I discovered a phone call could have led us into a scam and a waste of time. I...
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I wrote a piece on the best people I follow on Twitter for Mashable.com. These people are smart, resourceful and informative. I give a list of my favorite people and why I follow them. Never before in history has it been easier to glean from the knowledge of others who will give it away...
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By Lon S. Cohen I sometimes have trouble when I’m talking to people at work who aren’t savvy with this whole Web 2.0 thing we’ve got going on here. I use the words Social Networking for some instances and Social Media in others. I don’t explain the differences because to most laypeople, there is...
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My latest article on The 7 Ways to Approach Twitter is on Mashable.com. In this article I offer an overview of the different strategies people use to communicate on Twitter, even if it having no strategy at all. There are plenty of strategies for approaching Twitter. It’s getting more complex each day, but in...
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