Small businesses thinking about getting into Social Media or who may have already embraced this new media space on the web but are not seeing the results they expect can learn a thing or two from some basic principles of fishing. By Lon S. Cohen I just hate fishing. That’s what I used to...
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By Lon S. Cohen There may come a day when laser beam guns and flying cars are a possibility – but we should wait until all the kinks are worked out. According to any SciFi movie I’ve ever watched (and I’ve watched my fair share) being a late adopter is so much better than...
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The fact is that #followfriday—the tradition started on Twitter to alert your followers about your favorite people that you follow—is close to being dead. When Twitter was a much smaller and more close-knit community, this was a very useful way to pass around the handles of people whom were saying the most interesting things,...
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Saw today that Seth Godin launched a new service called Brand In Public. You can read his blog post explaining it here. I first became aware of it through a tweet by @LisaBarone. Her blog post “Seth Godin Tries Out Brandjacking” about it is here. Another good commentary on the Brands In Public launch...
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Before I was born, my grandfather used to own a grocery store. It’s clear that this man whom I admire and love as much as anyone in the world was never destined to become a captain of industry. One day many decades ago someone came into his store with a new product for him...
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Yesterday I spoke about “coloring out of the lines.” The idea that to put any limitations on the way people use social media is antithetical to the whole idea of Web 2.0 and most likely will stifle innovation. I’m drawing some of the same arguments that bankers have been using recently when considering regulatory...
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Social Media consultants (including me) like to tell you all the rules that apply to using services like Twitter. But the fact is that without innovation from the grassroots users, many of the features that are standard on Twitter now would never have existed. Take RT (retweeting) for instance. This was a practice started...
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By Lon S. Cohen There is a great post on the Direct Marketing Observations blog that perfectly illustrates a problem in Social Media and companies. See the post here. In a very easy to understand and striking way, it really does address the problem most people have with Social Media. You can learn the...
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Sorry Twitter. Teens just aren’t that into you. And Facebook – you’re next. I just read this article in the Financial Times about how Social Media sites are losing popularity with the young. I’m really not surprised. I find it weird that anyone ever assumed that teenagers (sometimes called Millennials by marketers) used Twitter....
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