In this series of posts I’m going to call out Twitter account holders of brands (probably mostly media) who could be doing it a whole lot better than they really are. I am not going to be calling out people just for sucking. I’m calling out some of my favorite or some likeable brands...
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Since we’re on the subject of The New York Times, I thought I’d bring up a post on Mashable.com that put a particularly sharpened point on a thorn in the side of the New York Times’ new Social Media Editor, Jennifer Preston while at the same time throwing another spotlight on the debate about...
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I don’t usually agree with Michael Arrington but I think he’s on to something there about the "New" New York Times that might work. Best part, reporters are well paid.
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By Lon S. Cohen I’m starting to pare down the number of things I’m involved in. What does this have to do with Social Media? Everything. Just take a look at any of the life stream or control panel type of Social Media applications like Ping.fm or Friendfeed that let you either repost from...
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By Lon S. Cohen Hillary Clinton said she didn’t know a “Twitter from a tweeter, but apparently, it is very important” when the State Department asked Twitter to postpone a planned maintenance outage so they could stay online throughout the Iranian protesters could continue to tweet out their ire and plight to the world....
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By Lon S. Cohen I was having lunch with a friend when the subject turned to the old industry standby – the bylined article. The conversation got me thinking. If you can get them, bylined articles can be really effective in your public relations and communications plan. In the case of New Media the...
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By Lon S. Cohen True geeks were up to count down the seconds until Facebook opened up its newest feature on Friday night. The ability to grab a vanity URL for your Facebook profile became available at midnight on Friday, June 12th. Curiously, Facebook never instituted the standard of allowing users to sign up...
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By Lon S. Cohen People are using Social Media naturally in ways that more “Savvy” Social Media people use it deliberately, like crowdsourcing. Unknowingly, my sister crowdsourcing on Facebook the other night. I was sitting at home and I got a text message. It was my sister who happens to live in Buffalo and...
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By Lon S. Cohen Technorati Profile I work for a nonprofit full time as the Director of Communications. I’ve spent almost a year now building the Social Media presence at The ALS Association Greater New York Chapter and I even won an award from our national organization for my efforts. I believe that nonprofits...
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By Lon S. Cohen I’m about to research and write an article for a banking industry magazine on banks utilizing Social Web Marketing. Collecting the case studies for this article, I found only one major bank using Social Media for its marketing efforts in anything that I thought was an effective (or at least...
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