Well it looks like Google sure named this product right. Buzz is the word about it. But I wonder. It’s definitely got the built-in user base to it. Very smart attaching it to Gmail. My Dad who uses Gmail might test Google Buzz but would probably have found no use for Twitter. Only because...
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Real time search is the order of the day. Google has already incorporated an algorithm to serve up tweets in search results. A number of companies are salivating at the data that can be amassed from real time search. Here are some ways real time is being either applied by an industry in a...
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It’s absolutely essential to keep your lines of communication open no matter what, especially when you are at your busiest. In business, we sometimes get caught up in what we are doing we never look up from our desk to manage our communication with customers. We have really busy times when we can’t take...
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A lot of topics I write about as a freelancer concerns the banking industry. Recently I did a spate of articles on Social Banking, how banks are embracing social media to reinvent their business. And it’s not just social media websites but many of the Web 2.0 tools that banks are using to open...
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A long time ago even Pennysavers raked in the money just on classifieds alone. I should know, because I used to design ads (both display and classified) and manage the computer network for a Pennysaver. I didn’t typeset those little text ads. They were done by minimum wage making working mothers and elderly ladies....
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(I can’t make it any simpler than that.) Please publishers. For the love of god learn a lesson. Today I clicked on a link by @newsday only to discover the story was behind a paywall! My immediate thought: WTF? Why would a publisher tweet a link out for their own stuff and then hide...
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There has been a very small but vocal backlash against one aspect of Twitter Lists: What if I don’t want to be on your list? What can I do about it? I have seen a few tweets propose that question. The only solution I have seen so far is to block the person who...
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By Lon S. Cohen “You’d think that if anyone can afford to pay artists and designers it would be a company that is making millions of dollars.” – Illustrator, Joe Ciardiello in an interview with the New York Times about Google’s offer to artists to use their work for free “exposure”. This still gets...
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Saying that a brand can Twitter is a pretty broad statement but what does that mean? Just as I learned in the advertising classes I sat in during college (my degree is in Advertising Art & Design) there are many ways to position your advertising in the public. Your message can be as diverse...
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In other news, Dell computers revealed that it is seeking out a typewriter company to take over. According to this Mashable.com report, Bloomberg has purchased BusinessWeek for a sum of money that is somewhere between $2 million to $5 million. That’s right M-I-L-L-I-O-N D-O-L-L-A-R-S. As in the joke from the Austin Powers movies. Did...
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