By Lon S. Cohen There is a great post on the Direct Marketing Observations blog that perfectly illustrates a problem in Social Media and companies. See the post here. In a very easy to understand and striking way, it really does address the problem most people have with Social Media. You can learn the...
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Sorry Twitter. Teens just aren’t that into you. And Facebook – you’re next. I just read this article in the Financial Times about how Social Media sites are losing popularity with the young. I’m really not surprised. I find it weird that anyone ever assumed that teenagers (sometimes called Millennials by marketers) used Twitter....
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In this series of posts I’m going to call out Twitter account holders of brands (probably mostly media) who could be doing it a whole lot better than they really are. I am not going to be calling out people just for sucking. I’m calling out some of my favorite or some likeable brands...
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