By Lon S. Cohen Hillary Clinton said she didn’t know a “Twitter from a tweeter, but apparently, it is very important” when the State Department asked Twitter to postpone a planned maintenance outage so they could stay online throughout the Iranian protesters could continue to tweet out their ire and plight to the world....
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By Lon S. Cohen I was having lunch with a friend when the subject turned to the old industry standby – the bylined article. The conversation got me thinking. If you can get them, bylined articles can be really effective in your public relations and communications plan. In the case of New Media the...
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By Lon S. Cohen True geeks were up to count down the seconds until Facebook opened up its newest feature on Friday night. The ability to grab a vanity URL for your Facebook profile became available at midnight on Friday, June 12th. Curiously, Facebook never instituted the standard of allowing users to sign up...
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By Lon S. Cohen People are using Social Media naturally in ways that more “Savvy” Social Media people use it deliberately, like crowdsourcing. Unknowingly, my sister crowdsourcing on Facebook the other night. I was sitting at home and I got a text message. It was my sister who happens to live in Buffalo and...
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By Lon S. Cohen Technorati Profile I work for a nonprofit full time as the Director of Communications. I’ve spent almost a year now building the Social Media presence at The ALS Association Greater New York Chapter and I even won an award from our national organization for my efforts. I believe that nonprofits...
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