http://lonscohen.com/blog/2009/05/the-social-web-party-byob/ thoughts from lon s. cohen, writer & artist Mon, 26 Jul 2010 09:45:51 -0700 hourly 1 http://wordpress.org/?v=3.0 http://lonscohen.com/blog/2009/05/the-social-web-party-byob/comment-page-1/#comment-64 Kelly Brown Fri, 12 Jun 2009 19:48:05 +0000 http://lonscohen.com/blog/?p=120#comment-64 Great post! I'll subscribe right now wth my feedreader software! Great post! I’ll subscribe right now wth my feedreader software!

]]> http://lonscohen.com/blog/2009/05/the-social-web-party-byob/comment-page-1/#comment-34 Renee Prejean-Motanky Wed, 27 May 2009 17:46:25 +0000 http://lonscohen.com/blog/?p=120#comment-34 So true, Lon! Social media, content marketing and the like is really like a savings account more than an express train... You put in a consistent amount of time and you reap the benefits. The key, is to identify the communities where you believe you have something to offer and then engage in the conversation remembering that integrity of voice is very important. So true, Lon! Social media, content marketing and the like is really like a savings account more than an express train… You put in a consistent amount of time and you reap the benefits. The key, is to identify the communities where you believe you have something to offer and then engage in the conversation remembering that integrity of voice is very important.

]]> http://lonscohen.com/blog/2009/05/the-social-web-party-byob/comment-page-1/#comment-33 Fernando Wed, 27 May 2009 14:44:31 +0000 http://lonscohen.com/blog/?p=120#comment-33 Speaking as a guy who sees the business end of this a lot, the phenomenon you're describing is all over the place. There's definitely a lot of business decision-makers out there who hear about Twitter or whatever the current "big thing" is and ask their PR or marketing people to get them on Twitter ASAP. As you rightly point out, this is getting tactical before you have a strategy. Lots of good advice in this post. Speaking as a guy who sees the business end of this a lot, the phenomenon you’re describing is all over the place. There’s definitely a lot of business decision-makers out there who hear about Twitter or whatever the current “big thing” is and ask their PR or marketing people to get them on Twitter ASAP. As you rightly point out, this is getting tactical before you have a strategy. Lots of good advice in this post.

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